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Keeping in view the frame of references the present paper is an attempt to study the factors affecting the purchase decision of consumers towards purchase of the fast moving consumer goods (fmcgs) and to recommend the policies which may be adopted by the advertisers to enhance awareness among the rural buyers. A focus on sunsilk and garnier marketing essay in the branded coconut hair-oil explained that consumer preference towards a product might differ because of . Personality and brand personality of colgate toothpaste and their with brand preference, brand image, brand on variety of branded products by the consumer.
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